This commercial advertises a Princess Celestia toy that speaks when you press her Cutie Mark. It also comes with four decorative flowers and a brush for her mane and tail. The toy version of Celestia differs from the show's depiction of the character with regards to her body color (pink as opposed to white). The reasoning behind this was explained during a Q&A session at the 2011 My Little Pony Convention, where a Hasbro representative explained that the pink toys sell better.
A commercial was released for the advertisement of pony toys at McDonald's. In the video, one girl gets the tail of Pinkie Pie growing out of her head and the other gets Twilight Sparkle's. The Dad then walks in and gets Princess Celestia's.
My Little Pony Friendship is Magic - a commercial featuring clips from Friendship is Magic, part 1 and Friendship is Magic, part 2. There are three versions of this commercial: a 30-second version (shown here), included on the DVDsMy Little Pony Friendship is Magic: Adventures in Ponyville, My Little Pony Friendship is Magic: The Friendship Express, My Little Pony Friendship is Magic: Lesson Zero, and My Little Pony Friendship is Magic: The Super Speedy Cider Squeezy 6000; a 21-second version; and a heavily modified 15-second version, shown as a bumper on The Hub's website. This commercial includes music later used by creativebrief in their unrelated video R/GA Nokia Chatterboxing.
Now on iTunes - a commercial featuring clips from Friendship is Magic, part 1 and Friendship is Magic, part 2. A letterboxed version of this commercial is included on the DVDsMy Little Pony Friendship is Magic: The Ticket Master, My Little Pony Friendship is Magic: Celebration at Canterlot, and My Little Pony Friendship is Magic: Applebuck Season.
Equestria Girls is a short promotional music video for the show. It is a parody of the song "California Gurls" by Katy Perry. There are two versions of the commercial, a standard 30 second one that premiered on television and a special 90 second extended version that premiered on fan site Equestria Daily before being aired on television. The extended version is notable for officially acknowledging bronies and giving an official title to a background pony, DJ Pon-3.
There's a Pony For That is a parody of Apple's popular "There's an app for that" commercials for the iPhone. It shows a hoof (presumably Twilight's) using a device much like an iPhone, but with the Hubble (Hub logo) on it. The hoof scrolls through and selects a number of "apps" that contain various references to the show, including characters, locations and brief video segments.
My Little Pony theme song - there are two versions of this promotional video: a Sing-a-long version, included on the DVDsMy Little Pony Friendship is Magic: The Friendship Express, My Little Pony Friendship is Magic: Four Seasons of Friendship, and My Little Pony Friendship is Magic: Season One Disc 4; and a Sizzle Reel version.
Love Is In Bloom - there are two versions of this promotional video: a Music Video version and a Sing-Along version; the latter is included on the DVDsMy Little Pony Friendship is Magic: Royal Pony Weddingand My Little Pony Friendship is Magic: Season Two Disc 4.
8 bit is a commercial for Friendship is Magic released on May 3, 2012. It features Pinkie Pie playing a video game entitled Adventure Ponies!, an affectionate parody of the 8-bit era of video games, and is narrated by a robotic voice.
Royal Pony Wedding DVD Trailer - included on the DVDsMy Little Pony Friendship is Magic: Adventures in the Crystal Empire, My Little Pony Friendship is Magic: Pinkie Pie Party, My Little Pony Friendship is Magic: Princess Twilight Sparkle, and My Little Pony Friendship is Magic: Season Two Disc 1.
A New Season of Surprises - a commercial featuring clips from multiple episodes of season three. There are multiple versions of this commercial, each with a different mix of clips, including a 30-second version, a 21-second version, a 15-second version shown as a bumper on The Hub's website, at least one other version, and another 30-second version. All versions use the song "Giddy Up" by Network Music Ensemble from their album The Playroom.
NEW - My Little Pony Friendship is Magic - parodies the series of "The Most Interesting Man in the World" commercials for Dos Equis beer, branding the ponies as "The Most Interesting Ponies in the World". Twilight's Sparkle's line "Stay pony, my friends" parodies the line "Stay thirsty, my friends".
Boomerang UK used this commercial for the advertisement of MLP FiM which was new to the channel.
Sponsor trailers were also previously shown, before each segment and at the beginning and end of each advert break, with the voice-over "My Little Pony: Friendship is Magic, sponsored by Tesco". Midway through October these trailers ceased appearing.
Four character-specific trailers have been broadcast: for Rarity, Rainbow Dash, Twilight Sparkle and Applejack.
These are commercials with ponies in them, but also hold other shows in them. Most of these are normal Hub commercials.
The Hub- a commercial starring the Hubble (Hub logo). There are multiple versions of this commercial, one of which is included on the DVDMy Little Pony Friendship is Magic: Adventures in Ponyville. Clips from this commercial are shown in this video.
Sparkle Phone Call - a commercial featuring Strawberry Shortcake from Strawberry Shortcake's Berry Bitty Adventures and Bulkhead & Optimus Prime from Transformers Prime. Pinkie Pie sings Equestria Girls as Bulkhead's cell phone ringtone.
Naughty or Nice 2011 Voting - a setofthree commercials featuring Discord and Pinkie Pie. The third commercial has an older version which misspells Discord's name as "Dischord" and uses the same picture of him from the earlier Naughty or Nice 2011 commercials.