For the promotional video, see Equestria Girls (commercial).

My Little Pony Equestria Girls
My Little Pony Equestria Girls movie poster
Directed by	Jayson Thiessen
Produced by	Sarah Wall
Written by	Meghan McCarthy
Music by	William Anderson (score) Daniel Ingram (songs)
Release date(s)	June 16, 2013 (limited theatrical run) August 6, 2013 (DVD/Blu-ray release) Fall 2013 (The Hub)
Running time	72 minutes

My Little Pony Equestria Girls is an upcoming animated feature film starring characters resembling the main cast of My Little Pony Friendship is Magic in human form. The film's synopsis reads "When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet... high school. With the help of her new friends who remind her of Ponyville's Applejack, Rarity, Rainbow Dash, Pinkie Pie, and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds."

Contents 1 Development 2 Publicity and branding 2.1 Trailer 2.2 Early publicity 2.3 Branding 3 Premiere 3.1 Theatrical 3.2 Television 4 Home media release 5 Merchandise 6 Quotes 7 Gallery 8 See also 9 References 10 Comments

DevelopmentEdit

Jim Miller's LinkedIn profile lists his experience as a storyboard supervisor at DHX Media from November 2011 through September 2012 "Working on MLP:FIM season 3, as well as the MLP: Equestria Girls DVD."^[1]

In April 2013, Daniel Ingram was asked regarding Equestria Girls "You doing songs for it?" and answered "sure am"^[2] then replied again "and I Might have heard Will's terrific score as well."^[3]

Publicity and brandingEdit

TrailerEdit

The New York Times published an article on May 12, 2013, covering the film's future release and other details in its development. The article included a trailer which was later uploaded in HD to the mylittlepony YouTube channel. The trailer features a song which was not created by Daniel Ingram and does not appear in the film.^[4][5]

Early publicityEdit

Equestria Girls was announced in Kidscreen magazine's February/March 2013 issue, which was both distributed at the 2013 American International Toy Fair and released online. An article which covers Hasbro's 2013 plans mentions that "A new companion series called Equestria Girls is set to air this spring, sending the pony heroes on a mission to a new world where they take on human form", and an image included by the article is captioned "As My Little Pony: Friendship is Magic reaches the 65-ep mark, the series is set to spawn spin-off Equestria Girls, in which the ponies take on human form".^[6] Between the issue's Toy Fair distribution and online release, the editor of Kidscreen stated that Equestria Girls is a completely separate show that will have no bearing on My Little Pony Friendship is Magic.^[7]

At the beginning of March 2013, The New York Times News Service/Syndicate listed an image of the six main characters each as a pony and as a human, all under a My Little Pony Equestria Girls logo,^[8] and The New York Times itself published an article both online and in print, mentioning that Hasbro "plans to introduce a new extension this fall called Equestria Girls" to celebrate the My Little Pony brand's thirtieth anniversary and including the image without the logo.^[9]

BrandingEdit

On December 17 and 18, 2012, Hasbro filed trademarks of "EQUESTRIA GIRLS", the first for "Toy ponies and accessories for use therewith"^[10] and the second for "Entertainment services, namely an on-going animated television series for children" and "Dolls, doll clothing and doll accessories".^[11]

PremiereEdit

TheatricalEdit

My Little Pony Equestria Girls will be distributed to theaters in wide release on June 16th 2013.^[12] The following synopsis is given on Cineplex Entertainment's website: "When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet... high school. With the help of her new friends who remind her of Ponyville's Applejack, Rarity, Rainbow Dash, Pinkie Pie, and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds."^[13]

TelevisionEdit

The Hub enlists the film for its television debut sometime in Fall 2013.

Home media releaseEdit

My Little Pony Equestria Girls is scheduled for an August 6, 2013 release on DVD and Blu-ray.

MerchandiseEdit

Five "MLP EQUESTRIA" merchandise releases have been listed at Müller in Germany.^[14]

A storybook titled My Little Pony: Equestria Girls Super Special by G. M. Berrow is scheduled for October 2013. Its synopsis reads: "Get an exciting longer story in our first Super Special chapter book for MY LITTLE PONY. In an effort to regain her stolen crown, Princess Twilight Sparkle steps through a magical mirror, into a completely new world where some things have changed, but true friendships remain magical!"^[15]

QuotesEdit

All quotes from trailer

Twilight Sparkle: I am excited, but I'm a little nervous too.

Princess Cadance: Twilight!

Princess Celestia: You'll soon know more about this place than even I do.

Twilight Sparkle: [looking at her reflection in glass] What am I?

Boy: Whoa!

Boy: You okay?

Sunset Shimmer: You must be new here.

Twilight Sparkle: My magic isn't working!

Twilight Sparkle: My name's Twilight Sparkle, and... Pinkie Pie?

"Pinkie Pie": You're officially up for the coveted Princess of the Fall Formal Crown!

Sunset Shimmer: Where is this Twilight Sparkle?

Pinkie Pie: Ooh! I'm so nervicited!

Applejack: You do realize that's not a real word, right?

GalleryEdit

My Little Pony Equestria Girls image gallery

See alsoEdit

• Equestria Girls Wiki

ReferencesEdit

1. ↑ Jim Miller - Canada. LinkedIn. Retrieved on 2013 April 8.
2. ↑ dannyimusic: @otakusquirrel sure am. Twitter (2013-04-21). Retrieved on 2013 April 21.
3. ↑ dannyimusic: @otakusquirrel and I Might .... Twitter (2013-04-21). Retrieved on 2013 April 21.
4. ↑ Twitter / dannyimusic: @TheRealSibsy sweet trailer ... (2013-05-13). Retrieved on 2013 May 14.
5. ↑ Twitter / dannyimusic: @garethrogue @TheRealSibsy nope (2013-05-13). Retrieved on 2013 May 14.
6. ↑ Brendan Christie (2013-02-22). Hasbro hits its stride. Kidscreen February/March 2013 issue. Retrieved on 2013 March 9.
7. ↑ Doc (2013-02-12). Equestria Girls Premise Confirmed, Rumored Concept Art. DerpyHoovesNews.com. Retrieved on 2013 April 14.
8. ↑ HASBRO TRANSFORMERS 1. New York Times Syndicate (2013-03-02). Retrieved on 2013 March 8.
9. ↑ Classic Toys Redesigned to Traverse Generations. NYTimes.com (2013-03-01). Retrieved on 2013 March 2.
10. ↑ 85804403. USPTO TSDR Case Viewer (2012-12-17). Retrieved on 2012 December 25.
11. ↑ 85805634. USPTO TSDR Case Viewer (2012-12-18). Retrieved on 2012 December 25.
12. ↑ My Little Pony Equestria Girls. screenvision. Retrieved on 2013 May 7.
13. ↑ Movies - My Little Pony Equestria Girls. Retrieved on 2013 May 6.
14. ↑ MLP Equestria Girls Spielzeug (German). Bronies.de (2013-03-24). Retrieved on 2013 April 14.
15. ↑ Fall 2013–Winter 2014 catalog. Little, Brown and Company (2013-03-13). Retrieved on 2013 April 26.