PonyMaker is an online promotional Flash game available on Facebook in which players can create their own ponies. Players can select and customize a variety of mane styles, body types, and accessories to create their ponies.
The requirements for the Facebook version are an activated Facebook account and The Hub must be liked before the game can be accessed. Sometimes, users may not be able to access the game a second time, and instead, be redirected to The Hub's Facebook page where they are asked to press a "Like" button, which won't appear since it has been pressed already.
A version themed to the episodes A Canterlot Wedding - Part 1 and A Canterlot Wedding - Part 2 became available on April 2, 2012, under the title Rarity's Bridal Boutique. The Bridal Boutique lacks most of PonyMaker's secret functions and does not contain all of the same items as PonyMaker, but has a greater number of items overall. It uses music from At the Gala.
A version featuring Princess Cadance became available on Hasbro's website in July 2012, under the title Rarity's Wedding Dress Designer Game. It was re-released on Hasbro's Pony Wedding microsite in August 2012, under the title Dress Princess Cadance. It was re-released again on an Australian My Little Pony Wedding promotional site in late 2012, under the title Dress The Bride.
A version themed to the episode Luna Eclipsed became available on September 30, 2013, under the title The Fabulous PonyMaker: Trick or Treat.
Gameplay consists of choosing body parts and accessories from a multitude of different categories: Body, head, Cutie mark, horn, wings, Body pattern, Head pattern, Eye shape, Mouth, Facial hair, Mane, Ear, Tail. There are also accessories like: Hat, Glasses, Earrings, Neckwear, Vest, Cape, Sleeves, Foreleg and Hind leg. At the end, you choose a background that you want. Often the objects and manes resemble various in-show objects, such as manes resembling those of Sweetie Drops and Lyra Heartstrings in the category of the same name.
Items are chosen via vertical sliders, and the number of items can vary from four in the body type, to eighty or more in the facial hair category.
There is a randomizer button, which as its name suggests, selects an item randomly from each category.
Creations can also be published to the user's Facebook profile from the Facebook version of PonyMaker or printed out from the Bridal Boutique, the Hubworld version of PonyMaker, the Wedding Dress Designer Game, or PonyMaker: Trick or Treat.