My Little Pony Friendship Is Magic Wiki


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For a list of toy releases, see list of toys.
Applejack toys by pullip junk

Applejack toys from various My Little Pony generations.

Merchandising is the driving force behind the My Little Pony franchise. The My Little Pony Friendship is Magic retail toys come in several varieties: Playful Ponies, which are the "standard" size G4 toys; Fashion Style ponies, which are the large G4 toys; and "Ponyville", which are the small variety of toys. The standard and large toys have brushable, colorful, style-it-yourself hair that follows the classic My Little Pony toy lines for which the franchise is known. All of the available toys are covered extensively on the My Little Pony G4 doll index.

Playful Ponies

Main article: Playful Ponies
Pinkie Pie size comparison Fashion Style Playful Ponies Ponyville

Size comparison. Largest to smallest: Fashion Style, Playful Ponies, Ponyville toy varieties.

This is the "standard" line of Friendship is Magic toys. Each includes a smaller pony mold with brushable hair, a saddle or wagon, an animal companion, and comb. A Ponyville Gift Set was released that contains fully-sculpted Applejack, Pinkie Pie, Twilight Sparkle, Princess Celestia, and Spike which are about the size of the Playful Ponies. A glow in the dark Zecora was shown at the 2012 New York Toy Fair, was pre-released at Comic Con 2012, and was widely released in Toys "R" Us stores August 2012.[1]

Shine Bright

Slightly larger ponies than the basic assortment, the Shine Bright Ponies' primary gimmick is a light-up section when their saddle is pressed. Their forelegs are articulated at the shoulders. Apparently these were once commonly available in 2010, but are now Target exclusives. There are two versions of Pinkie Pie with shine bright necklace: the original 2010 issue which has normal hair and a yellow saddle, and the Target Canterlot Exclusive reissue with tinsel in her hair and a purple saddle. Currently released characters include Fluttershy, Rainbow Dash, Pinkie Pie, Twilight Sparkle (playset exclusive), and an exclusive Princess Luna bundled with the Canterlot Castle Playset.

Glimmer Wings

File:Rarity glimmer wings toy.jpeg
Basic ponies with large butterfly-like wings attached to them. They are similar to Rarity's wings in Sonic Rainboom. Released characters include Rarity, Rainbow Dash, Ploomette, Fluttershy (in the Pony Wedding line), Daisy Dreams (in the Pony Wedding line), Diamond Rose (bundled with Pinkie Pie as a Target exclusive in the Crystal Empire line), and Sweet Song (bundled with Fluttershy as a Target exclusive in the Crystal Empire line).

Fashion Style

Fashion Style Rainbow Dash Toy

Fashion Style Rainbow Dash

Large versions of the characters, each sporting a unique dress and accessories. The dresses are similar to the Gala outfits seen in the episode The Best Night Ever. Some of them came bundled with a DVD containing the episode The Ticket Master as part of a North American limited time offer. Characters released include individual releases of the main 6 ponies, a Target exclusive Canterlot line release of Princess Luna and Princess Celestia in a bundle together, individual Pony Wedding line releases of Celestia and Luna, an individual 2012 Special Edition Pony release of Derpy,[2] and a Crystal Empire line Target exclusive release of Princess Cadance and Shining Armor in a bundle together.[3]


Large molded figures of Rainbow Dash and Fluttershy are to be released in the Crystal Empire line.[4] According to an unofficial listing on the Chinese auction site Taobao, they are the same size as Fashion Style toys.


In addition to the larger toys, there are mini-figures which are sold in individual "mystery packs",[5] in sets of several ponies, or individually.

Mystery packs

The mystery packs toys are sold in opaque packaging without noting which toy is in the bag, except for a small serial number printed in raised digits at the corner of the packaging. A complete list of figures and their corresponding numbers is available at the Blind Bag Index. The mystery packs are available in North America and continental Europe, and Hasbro jas stated that the bags should start appearing in UK markets during the autumn/winter period of 2011,[6] though some figures, including all of the main cast but Fluttershy, are on sale in separate boxes. There are 5 "waves" of mystery pack toys, each wave consists of around twenty different figures sold with the same packaging. Male ponies were introduced in the third wave, and Pegasus unicorn ponies in the fifth wave. Midway through January 2012, Wave 3 bags started appearing in Asda stores. In late-January 2012, Wave 1 of the blind bags began appearing in Australia and New Zealand.


Assorted molded pony toys

Various mini-figure toys from the first two waves of mystery packs and the Toys "R" Us exclusive Pony Collection Set

There are 9 sets of several ponies, 6 of which are part of the Miniature Collection, consisting of mini-figures and small, mini-figure-sized miniatures sold in packs of three. Several of these smaller ponies are available in North America in open blister packs which have been found in sparse numbers at various Big Lots stores. Some of these figures are available in alternate packaging in the United States; a four-figure set at Meijer stores, and a twelve-figure Pony Collection Set in a single case/box with collector cards at Toys "R" Us. Pinkie Pie, Fluttershy and Twilight Sparkle are also available in Playhouse Puzzle sets, which includes a large puzzle of the pony's home, and a mystery pack figure. A full line of 24 (apparently Wave 1, including three "sparkle" specials) became available at Wal-Mart around February 2012; they began appearing at other stores (Meijer, Toys'R'Us) in late March.

The first three Miniature Collection sets were released in July 2012. The Apple Family Set features Applejack, Big McIntosh, and Granny Smith. The Pony Wedding Set features Shining Armor, Cadance, and Twilight Sparkle. The Cloudsdale Set features Rainbow Dash, Gilda, and the yellow-maned female member of The Wonderbolts.

A seven-figure set, the Pony Rainbow Collection, has been released by Target as part of the Crystal Empire line.[7]

Another twelve-figure set, the Friendship Celebration Collection, has been released by Toys "R" Us as part of the Pony Friends Forever line.

A fourth Miniature Collection set is to be released in September 2012, the Spa Pony Set featuring Pinkie Pie, Zecora, and Lotus Blossom.[8]

Two more Miniature Collections are to be released, one featuring Rarity, Hoity Toity, and Photo Finish, and one featuring Applejack, Apple Bloom, and Diamond Dazzle Tiara.[9]

Talking toys

There are three large talking toys with brushable hair: two of Princess Celestia and one of Princess Cadance. Princess Cadance is part of the Pony Wedding line, and the second Princess Celestia is part of the Toys "R" Us exclusive Collector Series line. Princess Cadance comes with a wedding dress, comb, and a crown. The crown and wedding dress are removable. She says a number of different things like "Hello! I'm Princess Cadance!" and "Let's dance!" She also plays music from Love Is In Bloom, laughs, and sings. A white Celestia and a pink Celestia have been released.

McDonald's Happy Meal

In January 2011, McDonald's started carrying special Hasbro's Friendship is Magic dolls as their girl's line Happy Meal toy. The ponies available are the main cast, Cheerilee, and Princess Celestia. The dolls have sculpted manes and
File:Mcdonalds Toys.jpg
brushable tails. Outside the US and Canada, McDonald's did not always carry the full line if they held the promotion.

In March 2012, U.S. McDonald's brought Friendship is Magic back in their girls' Happy Meal line-up. The ponies available are the main cast, Cheerilee, and Lily Blossom. They once again have sculpted manes and brushable tails and include a comb.

Latin American Light-up McDonalds Happy Meal

Latin America received a set of four Light-Up ponies for their McDonalds Happy Meal promotion.[10] The four ponies are Applejack, Pinkie Pie, Rainbow Dash, and Twilight Sparkle.

Plush toys

So Soft

Plush versions of characters as babies. The currently released characters are a Learns to Walk version of Pinkie Pie and Newborn versions of Sweetie Belle, Sunny Daze, Spike the Dragon, and Rainbow Dash. A Newborn version of Princess Skyla, a school-age Pegasus unicorn filly, was listed online by Kmart and Sears on August 25, 2012.[11]

Pillow Plush

Large pillow plush ponies, currently available only in the Target exclusive Canterlot line of merchandise. The only currently released character is Twilight Sparkle, whose eyes face away from each other, similarly to some toys of Princess Celestia and Princess Luna.

Jumbo Plush

Large plush dolls of Twilight Sparkle and Pinkie Pie, were made available exclusively at Toys "R" Us in mid-2011.

Animated Storyteller

File:Twilightanimated storyteller.png
Interactive plushes made by toy manufacturer Kid Designs under the license of Hasbro. Each plush can sing a few songs and can tell four different stories based on episodes from the show, which are also bundled with the plushes as storybooks. The currently released characters are Twilight Sparkle (part of the Target exclusive Canterlot line of merchandise), Pinkie Pie, and Princess Cadance. The Twilight Sparkle plush's three songs are the My Little Pony theme song and part of its extended version and part of Winter Wrap Up; its four stories are Welcome to Ponyville, The Magic of Frienship [sic], The Ticket Master, and Applebuck Season. The Pinkie Pie plush's four stories are Griffon the Brush Off, Dragonshy, Swarm of the Century, and Fall Weather Friends. The Princess Cadance plush's four stories include The Wedding Invitation, Wedding Preparations, and Twilight & Cadance.

Funrise plushes

Plushes made by Funrise Toy Corp.[12] The current releases are Pinkie Pie in 5[13], 10[14], and 20[15] inches; Twilight Sparkle in 5[16] and 10[17] inches; and Rainbow Dash in 5[18] and 10[19] inches. In Canada, the plushes are available at Toys R' Us[20]; in the U.S., the 10 inch plushes are exclusive to Walmart; and in England and Ireland, the 20 inch plush is available through Argos Ltd[21]. Fluttershy is to be released in 5 and 10 inches in Spring[22] 2013[23], and Applejack and DJ Pon-3 are also to be released.[24]

Bubble toys

Novelty toy manufacturer Imperial Toy has licensed the character Pinkie Pie for a series of bubble-blowing toys. Seven are currently available, two of which have a Pinkie Pie plastic figurine.

Unconfirmed releases

Playful Ponies versions of two mini-figure Earth pony mares have shown up on the Chinese auction site Taobao: Minty, a green pony with pink hair and a mint cutie mark (Similar to the G3 earth pony, Minty, that shares the same name, cutie mark, and colors); and Sweetie Blue, a blue pony with pink hair and a cupcake cutie mark. Official launch dates, if any, are unknown.

Also, there are several pony variants on there, such as Shine Bright ponies with raised Cutie Marks. An unconfirmed Shine Bright Applejack has been seen. There are also Playful Pony variants with wrong Cutie Marks, such as Trixie with Fluttershy's Cutie Mark. Black and pink tinsel haired Applejack has been spotted, as well as shiny, see-through Playful Ponies. These could be factory experiments or official, unreleased toys, but it is unknown at this time.

Partially translucent miniature collectibles of Spitfire, Soarin', and the light-blue-maned member of The Wonderbolts were leaked in early August 2012.[25]

Pony Wedding Line

The Pony Wedding line includes many new ponies. They include several new Glimmer Wing ponies, Bridle Friends ponies, and more. One Glimmer Wings pony is Daisy Dreams. Her wings are very similar to Rarity's Glimmer Wings. She comes with a little purple butterfly friend. The other Glimmer Wings pony is Fluttershy. Her wings are very similar to Ploomette's wings. She comes with a yellow dragonfly friend. They also released Bridle Friends ponies. In this series Fluttershy, Twilight Sparkle, Rarity, and Pinkie Pie come in single packs with lots of accessories. Four new ponies with wedding themed accessories were released along with the main six : Trixie Lulamoon, Lyra Heartstrings, Cherry Berry, and Sunny Rays. It is rumored that there will be twelve ponies beside the main six released as singles, but only these 4 have been seen.

There is a pack for the Wedding Flower Fillies: Sweetie Belle, Apple Bloom, and Scootaloo, featuring accessories. Then you have the Pony Princess Wedding Castle. The Pony Princess Wedding Castle comes with a castle that needs assembly and Shining Armor and Princess Cadance. They come with several wedding accessories including a wedding dress and rings. There is also the talking Princess Cadance toy. It is similar to the Princess Celestia talking toy. She comes with a wedding dress, comb, and a crown. The crown and wedding dress are removable. She says a number of different things like "Hello! I'm Princess Cadance!" and "Let's dance!" She also plays music from Love Is In Bloom, laughs, and sings.


Toys gallery

See also

External links


  1. Toys"R"Us Announces Ten Comic-Con Exclusives (2012-06-28). Retrieved on 2012 June 28.
  2. MY LITTLY PONY 2012 Special Edition Pony. Retrieved on 2012 July 27.
  3. Crystal Empire FS Cadance and Shining Armor (2012-07-19). Retrieved on 2012 July 20.
  4. Molded Rainbow Dash and Fluttershy - Need Paint Though!. Equestria Daily (2012-07-24). Retrieved on 2012 July 24.
  5. MY LITTLE PONY Mystery Figure Case Pack. Retrieved on 2011 February 11.
  6. Email from Hasbro Consumer Affairs on (2011-08-30). Retrieved on 2012 March 30.
  7. Crystal Empire Rainbow Collection + "Crystal" Fluttershy (2012-05-18). Retrieved on 2012 May 19.
  8. MLP Minis Series 01 2013 - Spa Pony. Retrieved on 2011 August 4.
  9. Final Images of Applebloom and Photo Finish Collector Sets. Equestria Daily (2012-09-08). Retrieved on 2012 September 8.
  10. McDonalds Latin American Light-Ups (G4)
  11. My Little Pony So Soft Newborn Princess Skyla Doll (2012-08-25). Retrieved on 2012 September 6.
  12. My Little Pony. Retrieved on 2012 September 11.
  13. My Little Pony Pinkie Pie 5" Plush. Retrieved on 2012 September 11.
  14. My Little Pony Pinkie Pie 10" Plush. Retrieved on 2012 September 11.
  15. My Little Pony Plush. Retrieved on 2012 September 11.
  16. My Little Pony Twilight Sparkle 5" Plush. Retrieved on 2012 September 11.
  17. My Little Pony Twilight Sparkle 10" Plush. Retrieved on 2012 September 11.
  18. My Little Pony Rainbow Dash 5" Plush. Retrieved on 2012 September 11.
  19. My Little Pony Rainbow Dash 10" Plush. Retrieved on 2012 September 11.
  20. Facebook comment by Funrise Toys (2012-09-07). Retrieved on 2012 September 11.
  21. Facebook comment by Funrise Toys (2012-07-31). Retrieved on 2012 September 11.
  22. Facebook comment by Funrise Toys (2012-08-20). Retrieved on 2012 September 11.
  23. Facebook comment by Funrise Toys (2012-09-06). Retrieved on 2012 September 11.
  24. Facebook photo post by Funrise Toys (2012-09-11). Retrieved on 2012 September 11.
  25. Spa Pony Set Finally Revealed!. Equestria Daily (2012-08-07). Retrieved on 2012 September 8.

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