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- Main article: Playful Ponies
The Shine Bright ponies are slightly larger than the standard toys and their primary gimmick is a light-up section that is activated when their saddle is pressed. Their forelegs are articulated at the shoulders. The original three were apparently once commonly available in 2010, while the other four are part of the Canterlot line. There are two versions of Shine Bright Pinkie Pie, both of which have a light-up necklace: the original 2010 issue which has normal hair and a yellow saddle, and the Canterlot line reissue with tinsel in her hair and a purple saddle. Currently released characters include Rarity, Rainbow Dash, Pinkie Pie (twice, once in the Canterlot line), Fluttershy (as a Target exclusive in the Canterlot line), Twilight Sparkle (bundled with Starbeam Twinkle in the Canterlot line playset Celebration at Canterlot Castle), and Princess Luna (bundled with Twilight Sparkle as a Target exclusive in the Canterlot line playset Canterlot Castle).
Glimmer WingsBasic ponies with large butterfly-like wings attached to them. They are similar to Rarity's fake wings in Sonic Rainboom. Released characters include Rarity, Rainbow Dash, Ploomette, Fluttershy (in the Pony Wedding line), Daisy Dreams (in the Pony Wedding line), Diamond Rose (bundled with Pinkie Pie as a Target exclusive in the Crystal Empire line), and Sweet Song (bundled with Fluttershy as a Target exclusive in the Crystal Empire line).
Crystal Ponies articulated similarly to Shine Bright ponies, part of the Crystal Empire line. Each one comes with an animal friend. Characters include Applejack with a translucent purple puppy; Rainbow Dash with a translucent green turtle; and Twilight Sparkle twice, once with a translucent green owl and once with a pink bird and accessories.New characters also include Fluttershy, Pinkie Pie and Rarity. The new releases are in the Crystal Princess Celebration line and they coome with a "crystal sparkle" comb instead of an animal friend. They seem to have the same functions as the previous releases
Large versions of the characters, each sporting a unique dress and accessories. The dresses are similar to the Gala outfits seen in the episode The Best Night Ever. Some of them came bundled with a MiniDVD containing the episode The Ticket Master as part of a North American limited time offer. Characters released include individual releases of the main 6 ponies, a Target exclusive Canterlot line release of Princess Luna and Princess Celestia in a bundle together, individual Pony Wedding line releases of Celestia and Luna, an individual 2012 Special Edition Pony release of unnamed Derpy, a Crystal Empire line Target exclusive release of Princess Cadance and Shining Armor in a bundle together, and an individual Crystal Empire line release of Pinkie Pie. Characters to be released include individual Crystal Princess Celebration line releases of Princess Cadance and Princess Twilight Sparkle. Also, now there is a Fashion sized pinkie pie with an Rc Car
Design-A-PonyLarge molded figures, of a similar size to Fashion Style toys, that have colored-in bodies and blank hair, with several black lines and doodles on them. They come with decorative pens and stickers which are designed to be placed on the ponies. Rainbow Dash and Fluttershy have been released in the Crystal Empire line, and Princess Luna, displayed at the 2013 New York Toy Fair, is part of the Crystal Princess Celebration line.
Mini-figuresIn addition to the larger toys, there are mini-figures which are sold individually in blister packs, in individual "mystery packs", or in sets of several ponies.
The mystery pack or blind bag toys are sold in opaque packaging without noting which toy is in the bag, except for a small serial number printed in raised digits at the corner of the packaging. The mystery packs are available in North America, continental Europe and the UK, though some figures, including all of the main cast but Fluttershy, are on sale in separate boxes. There are 8 "waves" of mystery packs, each wave consisting of twenty-four different figures and collector cards sold with the same packaging. Male Earth ponies were introduced in the third wave, female Alicorns in the fifth wave, and male unicorns and a female griffon in the eighth wave. During 2011, Waves 1 and 2 were each released in Europe, and Wave 1 also began appearing in Australia. Midway through January 2012, Wave 3 bags started appearing in Asda stores. In late-January 2012, Wave 1 of the mystery packs began appearing in New Zealand. In North America, Wave 1 became available at Wal-Mart around January 2012 and began appearing at other stores (Meijer, Toys'R'Us) between then and late March, Waves 3 and 4 were released in mid-2012, Waves 5 and 6 became available in November 2012, and Wave 7 became available in January 2013. Wave 8 has been put up online by Tesco. Wave 3 figures have also been sold packaged with chocolate Easter eggs in Brazil.
There are at least 14 sets of multiple mini-figure toys, at least 6 of which are Miniature Collection 3-packs and two of which are Deluxe Miniature Collection 5-to-6-packs. Seven characters also have individual releases: Pinkie Pie, Applejack, Rainbow Dash, Rarity and Twilight Sparkle are available in North America in open blister packs which have been found in sparse numbers at various Big Lots stores while Pinkie Pie, Twilight Sparkle and Fluttershy are available in Playhouse Puzzle sets each of which include a large puzzle of the pony's home, and Tealove is available with the book Mini Pony Collector's Guide.
A four-figure set has been released. The set features Pinkie Pie, Rainbow Dash, Twilight Sparkle, and Rarity. This set has been found at Meijer stores in the United States and is a Kmart exclusive in Australia.
A twelve-figure set, the Pony Collection Set, has been released by Toys "R" Us. The set features Pinkie Pie, Applejack, Rainbow Dash, Rarity, Twilight Sparkle, Fluttershy, Coconut Cream, Sweetsong, Skywishes, Gardenia Glow, Beachberry, and Peachy Pie. Unlike other sets, this set includes a collector card with each pony, similarly to the mystery packs.
The first three Miniature Collection sets were released in July 2012. The Apple Family Set features Applejack, Big McIntosh, and Granny Smith. The Pony Wedding Set features Shining Armor, Princess Cadance, and Twilight Sparkle. The Cloudsdale Set features Rainbow Dash, Gilda, and the yellow-maned female member of The Wonderbolts.
A seven-figure set, the Pony Rainbow Collection, has been released by Target as part of the Crystal Empire line. The set features crystal variations of Pinkie Pie, Applejack, Fluttershy, Emerald Ray, Rainbow Dash, Twilight Sparkle, and Rarity.
A second twelve-figure set, the Friendship Celebration Collection, has been released by Toys "R" Us as part of the Pony Friends Forever line. The set features Sweetie Swirl, Firecracker Burst, Lily Blossom, Bumblesweet, Lemon Hearts, Pepperdance, Sugar Grape, Lulu Luck, Rainbow Flash, Sweetie Blue, Blossomforth, and Flower Wishes.
The fifth and sixth Miniature Collection sets are the Famous Friends Set featuring Rarity, Hoity Toity, and Photo Finish, and the Class of Cutie Marks Set featuring Applejack, Apple Bloom, and Diamond Dazzle Tiara.
A third twelve-figure set, the Pinkie Pie & Friends Mini Collection, has been released by Walmart. The set features Applejack, Dainty Daisy, Kiwi Tart, Periwinkle, Pick-a-Lily, Pinkie Pie, Rainbow Dash, Rainbow Swirl, Rarity, Seascape, Star Dasher, and Waterfire.
The first two Deluxe Miniature Collection sets, at least one of which was displayed in full at the 2013 New York Toy Fair, are Elements of Harmony Friends featuring Fluttershy, Manny Roar, Nightmare Moon, Rarity, and Steven Magnet, and another set called Cake Family Babysitting Fun including Mr. and Mrs. Cake, Pound Cake and Pumpkin Cake, Nurse Redheart, and Pinkie Pie.
The seventh, eighth and ninth Miniature Collection sets are to be released in August 2013. They are the Groovin' Hooves Set featuring Lyra Heartstrings, Octavia Melody and Lyrica Lilac, the Royal Surprise Set featuring Twilight Sparkle, Princess Celestia and Queen Chrysalis and the Pony Lesson Set featuring Cheerilee, Silver Spoon and Twist.
Talking toysThere are six large talking toys with brushable hair: two of Princess Celestia, one of Princess Cadance, one of Pinkie Pie, one of Nightmare Moon, and one of Princess Twilight Sparkle. The first Princess Celestia is pink, while the second Princess Celestia, part of the Toys "R" Us exclusive Collector Series line, is white. Princess Cadance, part of the Pony Wedding line, comes with a wedding dress, comb, and a crown. The crown and wedding dress are removable. The toy says a number of different things like "Hello! I'm Princess Cadance!" and "Let's dance!" It also plays music from Love Is In Bloom, laughs, and sings. Walkin' Talkin' Pinkie Pie was released in January 2013. This toy is articulated and has a wheel on the bottom of each hoof. Nightmare Moon, part of the Toys "R" Us exclusives arriving in-store summer 2013, has been displayed at the 2013 New York Toy Fair. Princess Twilight Sparkle, part of the Crystal Princess Celebration line releasing in fall 2013, has also been displayed at the 2013 New York Toy Fair, and is to be released at the price of $49.99. Agnieszka Mrozińska-Jaszczuk, the Polish Rainbow Dash' voice actor has mentioned, that she had voiced a crazy talking Rainbow Dash toy.
Fast food restaurant toys
McDonald'sIn January 2011, McDonald's started carrying special Hasbro's My Little Pony dolls as their girl's line Happy Meal toy. The ponies available are the main cast, Cheerilee, and pink Princess Celestia. The dolls have sculpted manes, brushable tails, and a stand which comes apart as two combs. Outside the US and Canada, McDonald's did not always carry the full line if they held the promotion.
In March 2012, U.S. McDonald's brought My Little Pony back in their girls' Happy Meal line-up. The ponies available are the main cast, Cheerilee, and Lily Blossom. They once again have sculpted manes and brushable tails and each include a comb. This set was also released for pan-regional McDonald's outlets in the Middle East between August and September 2012, sans Applejack and Cheerilee.
From October 17 to November 13 of 2012, Quick distributed four My Little Pony toys: Rarity, Rainbow Dash, Twilight Sparkle, and white Princess Celestia. Similarly to the first and third sets of McDonald's toys, they have sculpted manes and brushable tails and each include one or more accessories.
Starting on March 4, 2013, Burger King has been distributing a set of three fully-sculpted My Little Pony toys in Germany and Spain for their respective King Box and Diverking promotions. The three ponies are Fluttershy, Twilight Sparkle, and Pinkie Pie.
So SoftPlush versions of baby characters. The currently released characters include So Soft Pinkie Pie "Learns to Walk", So Soft Newborn Sweetie Belle, So Soft Newborn Sunny Daze, So Soft Newborn Spike the Dragon, So Soft Newborn Rainbow Dash, So Soft Newborn Princess Skyla (an Alicorn), So Soft Newborn Apple Sprout (an Earth Pony), Littlest So Soft Cottonbelle (a Pegasus), Littlest So Soft Pinkie Pie, and Littlest So Soft Lullaby Moon (a Pegasus). A photo formerly displayed by a Littlest So Soft listing on the website of the Greek company KAPSIS shows another version of Littlest So Soft Lullaby Moon, not referred to by name, depicted as an Earth pony.
Large pillow plush ponies, currently available only in the Target exclusive Canterlot line of merchandise. The only currently released character is Twilight Sparkle, whose eyes face away from each other, similarly to some toys of Princess Celestia and Princess Luna.
Jumbo PlushLarge plush dolls of Twilight Sparkle and Pinkie Pie, were made available exclusively at Toys "R" Us in mid-2011.
Animated StorytellerInteractive plushes made by toy manufacturer Kid Designs under the license of Hasbro. Each plush can sing a few songs and can tell four different stories based on episodes from the show, which are also bundled with the plushes as storybooks. The currently released characters are Twilight Sparkle (part of the Target exclusive Canterlot line of merchandise), Pinkie Pie, and Princess Cadance. The Twilight Sparkle plush's three songs are the My Little Pony theme song and part of its extended version and part of Winter Wrap Up; its four stories are Welcome to Ponyville, The Magic of Frienship[sic], The Ticket Master, and Applebuck Season. The Pinkie Pie plush's four stories are Griffon the Brush Off, Dragonshy, Swarm of the Century, and Fall Weather Friends. The Princess Cadance plush's four stories are The Wedding Invitation, Wedding Preparations, Twilight & Cadance, and The Best Wedding Ever!
Plushes made by Funrise Toy Corp. The current releases are Pinkie Pie in 5, 10, and 20 inches; Twilight Sparkle in 5 and 10 inches; and Rainbow Dash in 5 and 10 inches. In Canada, the plushes are available at Toys R' Us; in the U.S., the 10-inch plushes are exclusive to Walmart; and the 20-inch plush is available through Argos Ltd in England and Ireland, to be released elsewhere in January. Other future releases include Pinkie Pie, Twilight Sparkle, and Rainbow Dash all in 3 inches with keychain clips and Twilight Sparkle and Fluttershy both in 20 inches in January; Fluttershy and Rarity both in 5 and 10 inches in Spring 2013; Applejack, Octavia, and DJ Pon-3.
4th Dimension Entertainment line4th Dimension Entertainment has announced a Hasbro-licensed line of highly-detailed My Little Pony plush toys to be released starting in June 2013. The toys measure 10.5 inches and feature cutie marks on both sides. Twilight Sparkle will be the first released; pre-sale began on March 21. Pinkie Pie will follow, and Fluttershy will complete the first wave; a second wave will follow with Applejack, Rarity, and Rainbow Dash.
Aurora World lineAurora World Inc. has announced a line appealing to all ages which will be available in certain stores in the United States and Canada as well as online. The initial release will include eighteen plush toys: twelve six-inch ponies each with a personalized carrying bag, and six ten-inch ponies.
Build-a-Bear Workshop lineBuild-a-Bear Workshop, a store where both kids and adults can make plush toys, sells make-your-own ponies. The Spring 2013 line features Pinkie Pie and Rainbow Dash, a sound chip featuring the My Little Pony Theme Song, Royal Wedding Capes for Pinkie and Rainbow, a mane brush and a MLP skirt and top set. The Summer 2013 line features Twilight Sparkle and a mini Spike. That line contains a Coronation Cape. In November, Fluttershy will be released.
Hunter Leisure lineThe Australian company, Hunter Leisure has produced plush toys based on Twilight Sparkle, Pinkie Pie, Rarity and Fluttershy. They each come in 3 sizes, 38cm, 23cm and 15cm, and are available in Australia and New Zealand.
Playful Ponies versions of two mini-figure Earth pony mares have shown up on the Chinese auction site Taobao: Minty, a green pony with pink hair and a mint cutie mark (similar to G3 Minty, who shares the same name, cutie mark, and colors); and Sweetie Blue, a blue pony with pink hair and a cupcake cutie mark (similar to Mrs. Cake). Official launch dates, if any, are unknown.
There are also Playful Ponies variants with others' cutie marks and eyes: Trixie Lulamoon with the cutie mark of Fluttershy and the eyes of Rarity, and Lyra Heartstrings with the cutie mark of Sunny Rays and the eyes of Twilight Sparkle. Black and pink tinsel haired Applejack has been spotted, as well as shiny, see-through Playful Ponies. These could be factory experiments or official, unreleased toys, but it is unknown at this time.
Pony Wedding Line
The Pony Wedding line includes many new ponies. They include several new Glimmer Wing ponies, Bridle Friends ponies, and more. One Glimmer Wings pony is Daisy Dreams. Her wings are very similar to Rarity's Glimmer Wings. She comes with a little purple butterfly friend. The other Glimmer Wings pony is Fluttershy. Her wings are very similar to Ploomette's wings. She comes with a yellow dragonfly friend. They also released Bridle Friends ponies. In this series Fluttershy, Twilight Sparkle, Rarity, and Pinkie Pie come in single packs with lots of accessories. Four new ponies with wedding themed accessories were released along with the main six : Trixie Lulamoon, Lyra Heartstrings, Cherry Berry, and Sunny Rays. It is rumored that there will be twelve ponies beside the main six released as singles, but only these 4 have been seen.
There is a pack for the Wedding Flower Fillies: Sweetie Belle, Apple Bloom, and Scootaloo, featuring accessories. Then you have the Pony Princess Wedding Castle. The Pony Princess Wedding Castle comes with a castle that needs assembly and Shining Armor and Princess Cadance. They come with several wedding accessories including a wedding dress and rings. There is also the talking Princess Cadance toy. It is similar to the Princess Celestia talking toy. She comes with a wedding dress ,comb, and a crown. The crown and wedding dress are removable. She says a number of different things like "Hello! I'm Princess Cadance!" and "Let's dance!" She also plays music from Love Is In Bloom, laughs, and sings.
Princess Cadance is featured on the front of Crystal Empire toys. Several of these toys feature tinsel hair, and some also feature angular eye reflections, the same as on the cover of the DVD Adventures in the Crystal Empire. Some sets have already been released as Target exclusives, but others have yet to be released. 2 Princess packs have been released: Princess Celestia & Pinkie Pie, And Princess Luna & Rarity. 2 Design-a-pony sets have been released (See Above) And Fashion Styles (See Above Also). There has also been Crystal Empire Playful Ponies that were released. 2 Blind bags were released aswell (See Above).
Crystal Princess Celebration
Princess Twilight Sparkle was featured on the front of Crystal Princess Celebration toys. They are bacicly a renamed version of the Crystal Empire line. This pony line had Masqurade Playful Ponies.
Pinkie Pie's Boutique
This is a line of Target Exclusives that features Pinkie Pie. This pony line has ponies with sparkle bodies much like the prototypes. Certain Cutie Marks are changed but their color was only altered rather than shape. An example, Pinkie Pie's Cutie mark is pink and black balloons rather than her traditional blue and yellow balloons.
Through the Mirror
This line is currently not released yet. It includes a release of Princess Twilight Sparkle & Spike the Dragon and a release of Sunset Shimmer, both of which are Walmart exclusives. Sunset Shimmer comes with a comb, a mane clip, a mirror, a dress, and a necklace. A Twilight Sparkle doll is also to be released that comes with a crown and some hair accessories.
Equestria Girls dolls
A line of dolls of characters were released. Standard dolls had few accessories while deluxe dolls had many. The deluxe dolls feature Fluttershy, Rainbow Dash, Rarity, and Pinkie Pie (Boutique, Target exclusive)
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- ↑ 2.0 2.1 New Blindbag Set and Movable Ponies on Taobao. Equestria Daily (2012-09-25). Retrieved on 2012 September 25.
- ↑ Hahmo My Little Pony Deluxe Ponies, erilaisia. Prisma.fi. Retrieved on 2012 September 25.
- ↑ New Crystal Empire packaging and sets spotted on Ebay and Taobao. My Little Pony Trading Post (2012-11-02). Retrieved on 2012 November 2.
- ↑ MY LITTLY PONY 2012 Special Edition Pony. Retrieved on 2012 July 27.
- ↑ Crystal Empire FS Cadance and Shining Armor (2012-07-19). Retrieved on 2012 July 20.
- ↑ My Little Pony Modeponys. Retrieved on 2013 February 28.
- ↑ My Little Pony Fashion Style Princess Cadance Pre-Order ships May. Retrieved on 2013 March 2.
- ↑ My Little Pony Fashion Style Princess Twilight Sparkle Pre-Order ships May. Retrieved on 2013 March 2.
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- ↑ My Little Pony Crystal Design-A-Pony Wave 1 Set. Entertainment Earth. Retrieved on 2012 December 14.
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- ↑ Email from Hasbro Consumer Affairs on DerpyHoovesNews.com (2011-08-30). Retrieved on 2012 March 30.
- ↑ Look what I found.. :P. Aquatic Neon (2013-03-03). Retrieved on 2013 March 4.
- ↑ 17.0 17.1 My Little Pony Crystal Blindbags. Tesco direct. Retrieved on 2013 March 4.
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- ↑ My Little Pony Friendship is Magic 2 Inch PVC Figure Series 4 Box [24 Mystery Packs New!]. ToyWiz.com. Retrieved on 2012 November 29.
- ↑ My Little Pony Friendship is Magic 2 Inch PVC Figure Series 5 Box [24 Mystery Packs New!]. ToyWiz.com. Retrieved on 2012 November 29.
- ↑ My Little Pony Friendship is Magic 2 Inch PVC Figure Series 6 Box [24 Mystery Packs Pre-Order ships January]. Retrieved on 2012 November 29.
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- ↑ My Little Pony Friendship is Magic Famous Friends 3-Pack Rarity, Photo Finish & Hoity Toity Pre-Order ships October. ToyWiz.com. Retrieved on 2012 September 19.
- ↑ My Little Pony Friendship is Magic Class of Cutie Marks 3-Pack Apple Bloom, Diamond Dazzle Tiara & Applejack Pre-Order ships October. ToyWiz.com. Retrieved on 2012 September 19.
- ↑ More mini ponies and card stuff (2012-10-26). Retrieved on 2012 October 30.
- ↑ My Little Pony Friendship is Magic Figure Walkin' Talkin' Pinkie Pie New!. Retrieved on 2013 January 31.
- ↑ Walking Talking Pinkie Pie on Taobao. Equestria Daily (2012-10-06). Retrieved on 2012 October 8.
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- ↑ Princess Twilight Sparkle My Little Pony Demo 2013 Toy Fair. YouTube (2013-02-09). Retrieved on 2013 February 10.
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- ↑ III Warszawski Ponymeet (Third Warsaw Ponymeet) - interwiev with Agnieszka Mrozińska-Jaszczuk (Polish) (2013-10-26). Retrieved on 2013 November 12.
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- ↑ My Little Pony Plush. Argos.co.uk. Retrieved on 2012 September 11.
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- ↑ My Little Pony Friendship is Magic 20 Inch Plush Pinkie Pie Pre-Order ships January. Retrieved on 2012 September 14.
- ↑ My Little Pony Friendship is Magic 3 Inch Set of 3 Plush Clips [Pinkie Pie, Rainbow Dash & Twilight Sparkle Pre-Order ships January]. Retrieved on 2012 September 14.
- ↑ My Little Pony Friendship is Magic 20 Inch Plush Twilight Sparkle Pre-Order ships January. Retrieved on 2012 September 14.
- ↑ My Little Pony Friendship is Magic 20 Inch Plush Flutteryshy Pre-Order ships January yay!. Retrieved on 2012 September 14.
- ↑ Facebook comment by Funrise Toys (2012-08-20). Retrieved on 2012 September 11.
- ↑ Facebook comment by Funrise Toys (2012-09-06). Retrieved on 2012 September 11.
- ↑ Facebook comment by Funrise Toys (2012-12-06). Retrieved on 2012 December 14.
- ↑ Photo posted to Facebook by Funrise Toys (2012-09-11). Retrieved on 2012 October 19.
- ↑ 4DE Press_Release My Little Pony Line Plush.pdf (2013-02-19). Retrieved on 2013 February 20.
- ↑ Aurora World Inks Licensing Deal With Hasbro (2013-04-03). Retrieved on 2013 April 13.
- ↑ My Little Pony Plush 38cm - Soft Toys - Toys - The Warehouse. Retrieved on 2013 October 27.